Persona-What does your prospect look like and what is their daily life like?

Helps you to discuss their thought process.

This persona will help you to feel empathy for your prospect and to build a connect with them.

In order to sell a product your first must bond with your prospect and the best way to do this is with a persona.

Full Definition of persona

1 a character assumed by an author in a written work
2 a plural personas
: an individual’s social facade or front that especially in the analytic psychology of C. G. Jung reflects the role in life the individual is playing — compare.

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