Mobile Marketing

Mobile marketing means creating a seamless, optimized experience on android, tablet, iphone or laptop.

To do this marketers need to think responsive design with a call to action with lead generation.

When your mobile website is optimized your website will appear properly formatted and designed across any device.

Why You Need A Mobile Optimized Website

15% of Internet traffic comes from a mobile device [Read more…]

B2B Sales Leads Secrets

Bridge the gap between Telephone Marketing and  Sales

Bridge the gap between Telephone Marketing and Sales

Content marketing and social media marketing offer great promise in enabling marketers to interact with buyers online and provide them with the information they seek.

Unfortunately, these methods
can distract marketing from its core business objective, which is to support sales teams by generating qualified, actionable leads

It is the nature of lead generation in creating a divide between today’s sales and marketing organizations.

B2B marketing organizations find the task of generating leads awkward and find the job difficult and on the other hand many B2B sales people often claim the quality of their leads a poor at best.

Many B2B organizations are realizing that the outsourcing of lead generation services to be highly effective and has many advantages:

  • B2B marketing agency offers the potential to not only generate quality leads but also bring sales and marketing people closer together as they work toward a common goal.
  • Not all marketing agencies are the same as they work for the same objective Telemarketing for sales appointments can be highly effective but can have a very negative image in some organizations.

[Read more…]

B2B Sales and Lead Generation

In this blog we will explore the customer experiences throughout the selling process and how we as marketers can evolve and improve customer experiences in our lead generation strategy.

The objective is to improve the sales performance and make the customer experience more rewarding in business to business sales.

Jay Abraham will explore the three ways to grow your business with a focus on understanding the analysis of customer acquisition and the dollar value of each customer.

Jay Abraham and Three Ways To Grow A Business

These interactions explained by Jay Abraham during the B2B buying process by tradition happens between a salesperson and a prospect, but this is changing today with increased competition from the internet and foreign markets and higher expectations, from our current customers. [Read more…]

Sales and Lead Generation Tactics

Warm-up cold leads with email Teasers

One of the most important elements of your lead generation strategies is to warm-up the cold prospects with a “heads-up” email.

The first step in any lead generation strategy is to find the decision maker. You can sometimes do this when you purchase your mailing list from your list broker, but many times on complied lists this information can be inaccurate.

The first email gives you the perfect opportunity to validate contacts.

Since most prospects will not accept a request for a meeting from someone they don’t know. Before contacting a new prospect, send an initial prospecting email that helps you to melt the ice and make a non-threatening introduction.

First Email

With research you can find other key players (decision makers) in the company that you are planning to contact.

The call to action in the e-mail is very discrete, and opens the conversation for follow-up email where you can reach your goal to set an appointment.


Follow-up email and get commitment

[Read more…]

Direct Advice from an “Old Geezer”

This is not my picture but I'm the old geezer

This is not my picture but I’m the old geezer

My advice is that Direct Mail Postcards can be Ridiculously Inexpensive and highly effective and here is why.

At our agency some of the most profitable campaigns are created the “old school” way with targeted mailing lists and segmented over-sized post cards.

I know that direct mail isn’t as interesting as social marketing or video publishing but …..

I can prove that when direct mail is well defined and focused on  industrial niches your results will be amazing even in rust-belt manufacturing industries.

Take the advice from an old veteran or direct response geezer.


The Beauty of Sales Leads

That generates revenue quickly every month and every year when executed with the following direct mail marketing strategy.

Getting the lead and the appointment…it’s what lead generation is all about. Is ridiculously simple and old school but is a proven method that will convert better than most social media promotions. [Read more…]

Lead Generation Optimized

Converting the lead into an appointment – broken down!

Sales leads should generate cash flow quickly and consistently.

A system that segments the top of the heap with a direct marketing list selection process.

The top 20 percent segment can be separated by how recently they purchased from you, but also by how frequently they purchase from you and the dollar volume they have purchased over their lifetime. Direct mail campaigns and telephone follow up calls can be set to close the sale. Testing and segmenting the unique characteristics of your best and most profitable customers.

Perry Marshall – Moving Your Customers Up The “80/20 Curve”

Personal Segmented Postcard Download free e-book Now “Lead Generation Secrets”. [Read more…]

Can Direct Help Save ObamaCare?

Can Direct Response Save the Affordable Care Act?

Can Direct Response Save the Affordable Care Act?

ObamaCare and the Affordable Care Act….

website is already one of the biggest flops in the history of digital media.

Is this because the government including congress is unable to get anything right?

This is not necessarily the case, not least because the act was largely “privatized” in the first place, to placate a conservative congress.

One of the the most difficult challenges seems to be the fusion of numerous private databases in the service of what is essentially an e-commerce site.

Many insurance websites allow you to compare and shop for rates among different carriers and even e-bay and Amazon have perfected and evolved their e-commerce sites.

The difficulty with the the ACA web sites, apparently, is that many who seek to enroll cannot get past the authentication page, and cannot therefore apply for insurance. [Read more…]

Is Cold Calling and Lead Generation a Numbers Game?

Lets look at the numbers and make some big improvements to lead generation

This lie is used to sell all sorts of mass-marketing lists, print materials and campaigns that are a waste of money. And because

Is lead generation a numbers game?

Is lead generation a numbers game?the people who tell you this ALSO tell you you can’t measure advertising, you have no way of knowing whether they’re right or wrong.

It is unfortunate that few marketers devote the time needed to analyze their best customers and accept low response rates as a consequence of poor campaign and list selection.

Let’s say we know that our direct marketing control is a simple, segmented postcard that generates a response rate of 6% when we follow up with a phone call to the decision maker.

Let’s say the cost is calculated at  a dollar for the postcard and list and additional dollar to have someone call them and we mail out 10,000 cards for a total cost of $20,000 for mailing, printing and phone call.

We are comfortable from the fact that this control will always produce an average response rate of 5% and will cost around $20,000 [Read more…]

Sales Leads And The 80/20 Rule

Sales Leads on Steroids

80% of your profits come from 20% of customers

80% of your profits come from 20% of customers

The “80/20 Rule” is a simple way of looking at your business sales and profit figures and identifying the largest sources of contribution. Just as people are not the same, neither are your customers.

This simple rule invites you to analyze how profitable your marketing effort is. It often leads to some surprising insights into the core of your customer base.

The principle is that, in each case we are seeking to find the source of the majority of  activity is being measured. Be sure to download the free report on “Lead Generation Secrets” by opting in your name and email address. [Read more…]

Is “Ndamukong Suh” Like Direct, Not Understood?

One of the most controversial players of the NFL is Detroit Lions, defensive tackle Ndamukong Sue.

Ndamukong Suh, was fined a NFL record of $100,000 by the NFL for his hit on Minnesota Vikings center John Sullivan. The NFL fined Suh $30,000 last season for unnecessary roughness because he kicked Houston Texans quarterback Matt Schaub in the groin area.

Ndamukong Suh dirty plays?

But the play was nullified because Suh was whistled for an illegal low block against Sullivan well behind the play. The Lions eventually won the game 34-24. [Read more…]