The Mobile Revolution

Image1Smartphones Are Here to Stay

This year, smart phone use in the United States will hit 80%, tablets will overtake sales of PCs, and already about half of online traffic is taking place on the mobile web. Is your company still trying to justify the cost of a mobile website

Your customers are way in front of you and may need to set appointments for dental care or tax preparation with a CPA. At this point we are way beyond about developing a mobile plan. Our marketing plan needs to be our mobile marketing plan.

It’s About Web Mobility

Mobility is driving our culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in marketing is  mobile advertising, to adding mobile targeting across your marketing efforts for business to business operations and making every business transaction simple, fast and seamless. in design.

Since mobile represents such a large segment of the population that is always growing including mobile websites, mobile local marketing. Instead of allocating a separate budget to mobile alongside other media channels, you should be applying mobility solutions to your print, video and search.

Mobile is Digital

Your digital strategy is also your media strategy. In the same way, we have to stop putting mobile by itself. Some companies are leading the way while others have been passive about marketing.

It has been determined that about a third of its audience is coming from mobile devices. Over 65% of Twitter’s growing ad revenue comes from mobile ads on smartphones.

Mobility is Shifting Local to Location Marketing.

Mobility is Fueling Intelligent Marketing. Mobility is paving the way for more intelligent marketing by utilizing the data it collects. FourSquare is somewhat re-inventing itself as a decision-recommendation engine for users and an insight resource for marketers accessing location data they have collected.

Mobility isn’t about what’s happening with devices and setting aside budgets for mobile advertising, but how you bridge mobile to real-world marketing.

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About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.

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