Mobile Marketing Strategy

Portable Phones

Mobile marketing can be as simple as optimizing your marketing strategies for people using a mobile device.

Mobile marketing means creating a seamless, optimized web experience on your Apple or Android mobile device.

To do so, marketers need to be thinking about responsive design, lead generation, and mobile ROI.

When your Android or Apple device has a responsive design your website will be properly formatted and designed across any device.

You can also generate leads through various devices by asking for email addresses in exchange for coupons or discounts and than you can track coupons offers through relationship marketing programs you can track the ROI associated with your efforts.

Mobile Strategy

Since 15% of all internet traffic comes from mobile devices and this number keeps growing each year and to keep your customers coming back you need to have the same compelling experience as the audience that comes to your website from a desktop.

A mobile strategy is a little bit more than just creating an app it’s more about customer experience and a design that compels them to buy or leave their email address behind for follow-up and cross-selling and up selling.

Smartphone Profiles

Turnstyle Solutions Inc., a year-old local company that has placed sensors in about 200 businesses within a 0.7 mile radius in downtown Toronto to track shoppers as they move in the city.

The sensors they use, follow signals emitted from Wi-Fi-enabled smartphones. That allows them to create portraits of roughly 2 million people’s habits as they have gone about their daily lives, traveling from yoga studios to restaurants, to coffee shops, sports stadiums, hotels, and nightclubs.

They can target specifically to a customer’s taste or prospective needs. If you discover that your customer works out on a regular basis before dining  you could offer them a free tank top t-shirt with your restaurant’s name.

This mobile marketing strategy is at the forefront of a movement to track consumers who are continuously broadcasting their location from phones.

Their success speaks to the growing value of location data. Verizon Wireless last year began crunching its own location information from customers to help retailers see which neighborhoods shoppers arrived from or limited information about their habits, such as restaurants they drive past.

More Articles on Mobile Marketing Strategy

About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.


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