Build A Mobile Website?

Your competitors are going mobile, are you?

The shift to mobile has been profound a over the last year are you on board or have you missed the boat?

“With more than 234 million Americans ages 13 and older used mobile devices in 2013?” There are a couple of factors that will contribute to the increase in consumer mobile use: speed and usability.

Take a look around on any city street, in any airport, or even around the meeting table at work and you’re bound to find a number of individuals engaged and searching on their smartphone.

As cell phone companies improve their networks and hardware giants continue to push out new devices, customers are browsing the web more from their Smartphone and tablets rather than from traditional computers.

Mobile technology is transforming the business’ marketing efforts, giving them the opportunity to engage with their customers at a more personal level.

More people are accessing the web from their mobile devices today, so it is necessary for websites to offer a great mobile experience to attract and retain customers.

Not having your Mobile Website optimized for smartphones can be costing your business customers and lost revenue.

If you’re a small business owner and you had a mobile version of your site, it would be formatted to fit a mobile device, larger type formatted for a small vertical screen for easier viewing.

Why you should have a Mobile optimized website

• Mobile sites are designed to improve the user experience for mobile users.
• Did you know that 80% of a local business comes from people who live or work five miles from your location?
• Mobile visitors are generally very impatient. If a website does not appear to be working, they will leave right away.

The Mobile Movement: Understanding Smartphone Consumers

By designing your site to be mobile-friendly, visitors are encouraged to stay and actually look through your site. From this point, they may even be convinced to buy something!

A mobile website performs better on mobile-friendly search engines, bringing in new visitors and customers who are searching on their phones. This also allows you to differentiate your business from the competition, as they may not be optimized on mobile search engines.

Why Build a Mobile Website

Mobile sites are made to look and perform better on mobile devices than on traditional desktops or laptops, which makes for an improved user experience. For example you can navigate and call with a click with your thumb for reservations at your favorite restaurant or hair cut at barber shops.

Longer Visits and low bounce rates The most common reaction visitors have to sites that don’t load properly? They leave.

By designing your site to be mobile-friendly, you encourage visitors to stick around, clicking through more pages of content.
Faster Page Loads: Because they are designed specifically for the dimensions and standards of mobile browsers, mobile sites load faster for users.

Better SEO

If you are the only local restaurant with a mobile site than you could have a competitive advantage A mobile website does

better on mobile-friendly search engines, bringing in new traffic and visitors who are searching on their phones.

Positioning: With a mobile website, you have an extra way to differentiate yourself from the competition. When mobile clients scroll

through your site and your competitors’, yours will be the one from which they pull information.

The problem is that websites designed for the desktop computer don’t show up well (or at all) on many cell phones, so the visitors leave.

Your current mobile website visitors may be getting to a site that doesn’t appear properly. This makes it hard to see your phone number, menu or list of services. Our mobile sites have many different features that make it easy for customers to call you, find you, or see what you offer at the touch of a button.

With the new smart phones (growing rapidly each day) like the i-Phone and others such as the Blackberry and Android, mobile marketing will be the hottest trend for the next three to five years as an ever increasing number of people access the web on the go with a mobile device. Going mobile is no longer an option, it’s indispensable.

Author: Tim Little

Contact us today and find out how we can help you achieve the results you need for your business:
By telephone at (313) 268-9951
By email at: timglittle@knowledgeconcepts