Why is Lead Generation So Hard?

Align your sales message with your customers beliefs.

The great disconnect between marketing and sales. The lead hasn’t been qualified. It came from social media!

Researching client problems

Show how your product or service is consistent with what your client already wants, believes and values.

The first step is education

What’s your goal? Lead your prospect to see that buying your product or service is the path of least resistance. Meaning, buying will actually be better, faster, cheaper, more pleasant, satisfying, rewarding, etc. than not buying.

Your objective is to get people who are likely buyers of your products and services to opt-in to your message. This means that one way or another they step outside the crowd and you can move them to where they come to trust you. My background information.

About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.

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