Should You Leave Voicemail?

Should You Leave Voicemail?

Yes! But you need to lower your expectations.

If you think about your prospects persona, it makes sense that someone today that is overworked and underpaid is actually going to go through the pain to return your voicemail?

Unless the prospect has an immediate and urgent need for your product/service at the exact moment that they listen to your voicemail. It’ more than likely that they will not call you back.

You should have a persona of this prospect as their pains, pleasures, problem’s and motivations. They should already know what makes your product/service unique or different from the competition.

Now you have the opportunity to make an impression with this prospect that you are unable to reach.

Your voicemail message needs to have a goal!

The goal of your message is to invoke curiosity and must also provide value to your targeted prospect and you want him to return your call.

To invoke curiosity you need to research some facts about you prospect. Talking with the receptionist/assistant ask how business has been going and listen to your prospects message to find if they were on vacation. If so, take notes and create personal message that will invoke interest

To invoke curiosity you need to research some facts about your prospect. Talking with the receptionist/assistant ask how business has been going? Listen to your prospects message to find if they came back from vacation. If so, take notes and create personal message that will invoke interest

For example:

Hello Mr, Collins this is Tim from Conach Marketing Group. Hope you enjoyed your vacation. In speaking with your receptionist Sally. I understand that business in your manufacturing plant has slowed and that you are looking to increase production during the slower season this summer. We’ve been able to help other manufacturers in Mid-Michigan with the same situation with qualified sales leads on a monthly basis. We call it lead to sales and we’ve been able to increase sales by 20% each month with other production manufacturers. This also had the benefit to increase their cash flow monthly during the slower months of he year. I’d like to ask a few questions to see if I could provide you some information. If you would like to reach me call 800 555-1212 (repeat phone)  and my email address.

Please see more about my background and contact information.