Sales Leads

PostcardSales Leads

Finally a program that generates revenue quickly every month and every year when executed with the following direct mail marketing strategy.

Getting the lead and the appointment…it’s what lead generation is all about.

This program that combines direct mail with prospecting call campaigns to reach prospects one-on-one for increased response.

This is something I perfected through the years working with Conach Marketing Group an Advertising Agency in the mid-Michigan area.

Developing a lead generation program that is targeted in a niche like accounting or financial services like high end fixed annuities in the 100,000 or greater range. This could be part of estate planning involving a very competent estate attorney and financial planner targeting the nest eggs of middle income seniors looking to optimize their investments.

During the calls, if we find a prospect that has an immediate need we will contact you that day. To support your sales team, in addition to making the initial prospecting call, we can send the response package and make the follow up call to set the appointment.

  1. Direct Marketing List Selection Process

Which segment or niche would respond to your offer?

A great way to start is by analyzing your current customer base by who recently purchased an item, do they shop frequently and what is the dollar volume?

New customers will likely be similar to the people who currently do business with you.

Identify your best customers first…..by recent purchase, dollar amount and frequency

The top 20 percent segment can be separated by how recently they purchased from you, but also by how frequently they purchase from you and the dollar volume they have purchased over their lifetime. Direct mail campaigns and telephone follow up calls can be set to close the sale.

Testing and segmenting the unique characteristics of your best and most profitable customers.

  1. Personal Segmented Postcard

I can help you find the most profitable customer segments before spending more money on new lists. Next, we mail your list a targeted postcard by segmentation of industry to top 20%.

After segmenting your customers by demographic or standard industrial information, so you can tailor your message to match their needs and interests, and increase the chances that they’ll act on your offer.

For example if you’re a local Certified Public Accountant you can first segment your most profitable customers using the 80/20 Principle.

You would than base your list selection by identifying the top 20 percent of your client base and purchase prospective lists that mirror the top 20 percent and mail a large postcard to them.

  1. Leads – A sale can’t happen without acquiring a lead in the first place.

I have been successfully conducting lead generation campaigns for clients resulting in response rates of 10% to 30%.

The campaigns include:

Direct mail with inside sales calls, print and online advertising,

Mailing response material that engages the prospect and begins to build the relationship with your company.

The follow up and setting of appointments with company president or owner producing the print, digital and Internet components of the sales and marketing program control cost without sacrificing quality.

About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.

Comments

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