Direct Advice from an “Old Geezer”

My advice is that Direct Mail Postcards can be Ridiculously Inexpensive and highly effective and here is why.

At our agency some of the most profitable campaigns are created the “old school” way with targeted mailing lists and segmented over-sized post cards.

I know that direct mail isn’t as interesting as social marketing or video publishing but …..

I can prove that when direct mail is well defined and focused on  industrial niches your results will be amazing even in rust-belt manufacturing industries.

Take the advice from an old veteran or direct response geezer.

 

The Beauty of Sales Leads

That generates revenue quickly every month and every year when executed with the following direct mail marketing strategy.

Getting the lead and the appointment…it’s what lead generation is all about. Is ridiculously simple and old school but is a proven method that will convert better than most social media promotions.

This program that combines direct mail with prospecting call campaigns to reach prospects one-on-one for increased response.

During the calls, if you find a prospect that has an immediate need you will contact you that day. To support your sales team, in addition to making the initial prospecting call, we can send the response package and make the follow up call to set the appointment.

1. Direct Marketing List Selection Process

Which segment or niche would respond to your offer?

A great way to start is by analyzing your current customer base by who recently purchased an item, do they shop frequently and what is the dollar volume?

New customers will likely be similar to the people who currently do business with you.
Identify your best customers first…..by recent purchase, dollar amount and frequency

The top 20 percent segment can be separated by how recently they purchased from you, but also by how frequently they purchase from you and the dollar volume they have purchased over their lifetime. Direct mail campaigns and telephone follow up calls can be set to close the sale.

The power of a simple large postcard

When personalized within the business niche and addressed to the business owner.

I have been successfully conducting lead generation campaigns for clients resulting in response rates of 10% to 30%.

The campaigns include:

Direct mail with inside sales calls, print and online advertising,

Mailing response material that engages the prospect and begins to build the relationship with your company.

The follow up and setting of appointments with company president or owner producing the print, digital and Internet components of the sales and marketing program control cost without sacrificing quality.

More Articles On The Effectiveness of Direct Mail Marketing

• Three Reasons Why Direct Mail is Effective | Dispatch5.o Blog – Three Reasons Why Direct Mail is Effective. Posted on September 24, 2012 by Ashleigh. According to a DMA survey direct mail remains one of the best ways to reach your target audience and receive a high response rate. One of the greatest …
• Direct Mail Gets Most Responses; Email Highest ROI – Print in the Mix – Looking at results from a return on investment point of view, email is more cost-effective than direct mail or telemarketing. ROI for email was $28.50 in sales generated for every $1 of spending, compared to $7 in sales for every …
• The Right Way to Advertise Your Business With Direct Mail Postcards – When you decide to use direct mail postcard printing to promote your business, you are tapping into a powerful marketing channel that has been proven to be effective time and time again.