B2B Sales Leads Secrets

Bridge the gap between Telephone Marketing and  Sales

Bridge the gap between Telephone Marketing and Sales

Content marketing and social media marketing offer great promise in enabling marketers to interact with buyers online and provide them with the information they seek.

Unfortunately, these methods
can distract marketing from its core business objective, which is to support sales teams by generating qualified, actionable leads

It is the nature of lead generation in creating a divide between today’s sales and marketing organizations.

B2B marketing organizations find the task of generating leads awkward and find the job difficult and on the other hand many B2B sales people often claim the quality of their leads a poor at best.

Many B2B organizations are realizing that the outsourcing of lead generation services to be highly effective and has many advantages:

  • B2B marketing agency offers the potential to not only generate quality leads but also bring sales and marketing people closer together as they work toward a common goal.
  • Not all marketing agencies are the same as they work for the same objective Telemarketing for sales appointments can be highly effective but can have a very negative image in some organizations.

Sales organizations are focusing their efforts on inbound marketing activities and sales organizations want immediate results.

Both marketers and sales organizations agree that generating high-quality sales leads is their greatest challenge.

The biggest complaint from sales teams tell marketing is that the sales leads generated haven’t been thoroughly qualified, or that the short timeframe in which sales typically operate, simply don’t use the sales leads that marketers generate, knowing that the leads don’t produce the results they need.

The great divide between sales and marketing

Many times sales organizations refuse to use leads generated by marketing agencies because they think that their not qualified and they will not buy in a very short time frame. As a consequence sales teams will not use the leads that marketing agencies generate.

Many times telemarketing agencies have the skills and expertise to fill the gap and provide sales with the marketing organizations.

This divide is only likely to grow larger as marketing and sales organizations work towards diverse goals.

B2B telephone marketing agency can act as an lead generation gap and provides sales with quality leads, actionable leads that convert sales quickly.

A telephone marketing agency can do much more than generate leads . B2B telemarketing agencies bridge the divide between sales and marketing creating alignment and clear objective.

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About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.


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