Your Greatest Asset – The List!

It is generally accepted that 40% of all success of any one marketing campaign is because of the list that you use.

Talk to any list broker including me and they will tell you the ideal type of people or businesses that your looking for and you will be amazed at all the resources that list brokers can provide for your own personalized list needs.

The following list search engine will provide you with over 60,000 magazines, publications and niche data bases for both consumer and business to business applications including customer demographics and SIC code.

How To Find Mailing Lists

These lists will define the title, business description by revenues, location, industry and includes address and email addresses.

If you’re a small business owner and are looking to expand your customer database, you need to learn how to utilize consumer or business to business mailing lists.

Secure the proper list

This is simply identifying a segment of your customer base (past, present or prospective) the prospective list you purchase from a list broker – that’s me. I will provide you with a small list that you can sample in either a mailing or opt-in email campaign.

Many small business owners are using business to business mailing lists to help them in direct marketing or direct mail campaigns. If your not using mailing lists to grow your business this would be a great time to at least test mailing lists.

Nobody likes to waste money.

As in all marketing efforts you should test often to make sure that you are getting a good return on your investment or at least break-even on your marketing campaigns.

You should always test a small quantity before rolling out the campaign this will minimize your losses.

This would be a great time to test your phone follow-up. This could increase your return on investment by 25% to 100%. You can male additional profits through you back-end up-selling or cross-selling other products or services that compliment your main product

Start small! Test, Test, TEST!

The great advantage of direct mail, mail order or telemarketing have over other marketing efforts is the testing on a small scale with results being determined fairly accurately in small quantities of only 5,000.

The ability to create a mailing that targets individuals that share specific demographic profiles of your very best customers.

Some business owners question whether direct mail campaign are worth the expense, especially with recent postal increases and the alternative of relatively cheap email marketing.

Direct mail is still one of the most effective means of generating sales and should be a component of any multimedia marketing campaign.

More Articles on Mailing Lists

  • Mailing Lists/9.2 – PC-BSD Wiki – Mailing lists are a handy way to discuss problems, solutions, and requested features as they create a searchable archive of discussions. The PC-BSD® Project offers the following mailing lists to cover a wide variety of …
  • Mailing Lists – Resources – OpenMRS Wiki – The OpenMRS community maintains several mailing lists for announcements and communication. We use Google Groups to manage our mailing lists, but you can subscribe from any e-mail address–you don’t need a Google Account to …
  • Here’s Why You Must Clean Your Mailing Lists – by Jason Hanson on June 5, 2011 · 5 comments … that if you don’t “clean” your
    mailing lists when you’re mailing to landlords, you could be … Leave a Comment.
About Tim Little

Tim G. Little has a BS in Business Administration, and has worked in the magazine publication and circulation management for the past
20 years. As an Internet Publisher and Entrepreneur, he has developed expertise in the field of strategic planning, direct market
advertising and analysis, direct mail marketing and is a specialist in developing unique and lucrative opportunities using direct response
marketing methods for business.


  1. I should tnrsalate the last two pingbacks for you. These articles introduced your leaving and discussed a question that WP is whose WP. In China, there is a general discussion that Matt is so autocratic in developing WP.

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