Personal Segmented Postcards

Postcards have an important place in any direct marketing plan and marketers on a tight budget can take advantage of the inexpensive 2-sided mail piece. But not all postcards are the same.

The following is an example of a attractive, large 4-color postcard with reverse text that is difficult to read, the offer for 30% isn’t clear and the first name for a personal approach wasn’t used.  When planning your next postcard campaign be sure to consider these bullets before execution:

• Make a clear offer. With a postcard you don’t have to worry about envelopes since the message is in your face, but you still only have a second or two to get your message across.
• The front and back of the postcard should work together. You don’t know which side someone is going to look at first — so make it cohesive and make it count. As far as the theme and copy writing.

Take advantage of sophisticated personalized imagine the Verizon postcard with a map to the nearest store with a big image of a new phone or tablet saying, “Tim, pick up your new …”

Consider your prospect’s eyesight. Use a font and color that’s easy to read and simple to understand!

I can help you find the most profitable customer segments before spending more money on new lists. Next, we mail your list a targeted postcard by segmentation of industry to top 20%. After segmenting your customers by demographic or standard industrial information, so you can tailor your message to match their needs and interests, and increase the chances that they’ll act on your offer.

For example if you’re a local Certified Public Accountant you can first segment your most profitable customers using the 80/20 Principle. You would than base your list selection by identifying the top 20 percent of your client base and purchase prospective lists that mirror the top 20 percent and mail a large postcard to them.

Direct mail with inside sales calls.

Print and online advertising, Mailing response material that engages the prospect and begins to build the relationship with your company. The follow up and setting of appointments with company president or owner producing the print, digital and Internet components of the sales and marketing program control cost without sacrificing quality.

The next step is contacting the business owner or decision make and set appointments for his sales team in monthly cycles to reduce the chances of bad luck in these uncertain times.

More Articles on Personal Segmented Postcards

• Segmentation Drove a Sharp Web Traffic Increase for Waypoint … – Working with marketing services compansey Valassis, Waypoint sent out personalized postcards to whet the imaginations of prospects similar in some respects (all were homeowners between 35 and 64 and had expressed plans to remodel), but very different in others. Besides … As a lead generation endeavor, 26% of respondents said they would consider buying from Waypoint in the future and 48% agreed to provide personal information for later sales follow-ups.
• Norwalk, Ohio Mayor: Sorry about the SSN on postcards – 27, 2014, Norwalk Taxpayers – please be advised that postcards recently mailed for your access to 2013 Norwalk Municipal Income Tax Forms contained a printing error. … Why Canada’s Privacy Commissioner and CRTC should heed PIAC/ CAC’s recommendations about Bell’s “Relevant Ads Program” · Home Depot corporate employees charged with stealing co-workers’ personal info · Target breach happened because of a basic network segmentation error …
• Sales Leads And The 80/20 Rule – 2. Personal Segmented Postcard. I can help you find the most profitable customer segments before spending more money on new lists. Next, we mail your list a targeted postcard by segmentation and industry and top 20%.