How many of you want to be Master Dealmakers?
I work as an outside sales contractor for a small advertising agency. My job is to get CEOs or CTOs on the phone, for small business with under $20,000,000 million in sales in industrial rust belt-states, convince them to have an in-person meeting, and then sell them.
Retainer contracts It is thankless work, “dialing for dollars”: cold calling prospects and getting rejected all day long. But it taught me a lot about the art of persuasion, and the value of being the odd one out.
Don Draper Sales Pitch
Don Draper portrays confidence in his sales pitch to clients explaining how women manipulate men with their product.
Part of it is strategic planning and testing. Calling between 7-8 am, then again from 6-7pm, for instance, allowed me to bypass gatekeepers and get to the business owners. [Read more…]