Personal Segmented Postcards

Postcards have an important place in any direct marketing plan and marketers on a tight budget can take advantage of the inexpensive 2-sided mail piece. But not all postcards are the same.

The following is an example of a attractive, large 4-color postcard with reverse text that is difficult to read, the offer for 30% isn’t clear and the first name for a personal approach wasn’t used.  When planning your next postcard campaign be sure to consider these bullets before execution:


  • Make a clear offer. With a postcard you don’t have to worry about envelopes since the message is in your face, but you still only have a second or two to get your message across.
  • The front and back of the postcard should work together. You don’t know which side someone is going to look at first — so make it cohesive and make it count. As far as the theme and copy writing.

Take advantage of sophisticated personalized imagine the Verizon postcard with a map to the nearest store with a big image of a new phone or tablet saying, “Tim, pick up your new …”

Consider your prospect’s eyesight. Use a font and color that’s easy to read and simple to understand! [Read more…]

Your Greatest Asset – The List!

It is generally accepted that 40% of all success of any one marketing campaign is because of the list that you use.

Talk to any list broker including me and they will tell you the ideal type of people or businesses that your looking for and you will be amazed at all the resources that list brokers can provide for your own personalized list needs.

The following list search engine will provide you with over 60,000 magazines, publications and niche data bases for both consumer and business to business applications including customer demographics and SIC code.

How To Find Mailing Lists

These lists will define the title, business description by revenues, location, industry and includes address and email addresses. [Read more…]

Can Direct Help Save ObamaCare?

Can Direct Response Save the Affordable Care Act?

Can Direct Response Save the Affordable Care Act?

ObamaCare and the Affordable Care Act….

website is already one of the biggest flops in the history of digital media.

Is this because the government including congress is unable to get anything right?

This is not necessarily the case, not least because the act was largely “privatized” in the first place, to placate a conservative congress.

One of the the most difficult challenges seems to be the fusion of numerous private databases in the service of what is essentially an e-commerce site.

Many insurance websites allow you to compare and shop for rates among different carriers and even e-bay and Amazon have perfected and evolved their e-commerce sites.

The difficulty with the the ACA web sites, apparently, is that many who seek to enroll cannot get past the authentication page, and cannot therefore apply for insurance. [Read more…]